Posted on | May 7, 2012 | No Comments
Kevin O’Leary is undoubtedly the most outspoken and most consistent shark in how he views his investment opportunities – he only cares about money and does not let emotion get involved in anyway. As a reflection of that line of thinking, he has come up with a list of common phrases that are starting to become legendary – well, at least very well known. Some of these include:
- Stop the madness!
- Nut job factor 6.
- How long are you going to be on this planet?
- Come to daddy!
- The most important thing – what is it? – Money!
- Bunch of bozos!
Some of these phrases are continuances from Canada’s Dragon’s Den which featured O’Leary saying the same or similar things. It’s very entertaining to hear O’Leary use some of these phrases to insult the entrepreneurs – most of them well-deserved. In a way, he is like the Simon Cowell of the investment world. He says what many people fear or would be embarrassed to say.
O’Leary has done a very smart thing with these phrases. He has (I suspect knowingly) started to brand himself. By repeating these types of key phrases during each episode, he has started to market himself much like what Donald Trump did with the Apprentice – if you remember, The Donald wanted to trademark his famous phrase, “you’re fired.”